Tuesday, November 14, 2006

Zune head-to-head with iPod

While reading reviews, I came across an interesting point - How is Microsoft going to erode Apple's market share, when happy iPod users are locked in with Apple's DRM? Uhmm, with this "Locked-in" monopoly, Microsoft can only compete with the 25%+ market share that Apple doesn't already own. Ouch! Zune marketeers cannot expect iPod users to throw away hundreds if not thousands of dollars worth of Apple DRM'd content.

Call to action:
Microsoft needs to either create or endorse porting kits/incentive or creative licensing to lure iPod user's to the neat Zune platform. Say, port the DRM over with the consent of the music industry backers - the 'owners' of the IP.

Just food for thought.

No comments: